8 Tips on Content Marketing to Make You Look Like a Marketing Strategist
The number of people on the Internet is astounding. We’re talking numbers in the billions. That’s a lot of potential customers.
You’ll never tap into that large scale consumer base without utilizing the Internet. The days of mailing out flyers are long gone.
This sheer amount of Internet users makes it imperative that your business breaks into the digital marketing game.
The thing is, everyone is hopping on the digital marketing bandwagon. Seventy percent of small businesses plan to increase their digital marketing spending in 2017.
At the very least, competing means firing on all cylinders. Facebook, Youtube, Twitter, SEO, Google; every online platform allows for another marketing opportunity.
So how do you stand out among the crowd of small businesses already advertising online? Content marketing.
Content marketing is the next big thing in online advertising. Instead of pushing your product, you provide content that solves problems and entertains your customers.
It sounds outlandish, but the proof is in the results. Content marketing costs 62 percent less than traditional marketing, while generating three times as many leads.
Content marketing also has shown to drive a company’s conversion rates to over six times higher than that of companies who don’t content market.
All in all, you’re really missing out on some serious potential if you’re not content marketing.
To help stop you from throwing away this potential, we’re listing the 8 best content marketing tips to make you look like a marketing strategist.
Marketing Strategist Tip #1: Create A Strategy
The first step in creating a strong content marketing campaign is laying out your strategy.
As you’ll soon see, content marketing is multifaceted. You can go in an almost unlimited amount of directions with your campaigns.
This diversity is part of what makes content marketing so useful, but can also lead to the downfall of your advertising investment.
Why? Because your marketing strategy needs to stay cohesive. Any marketing strategist worth their salt knows the links between your campaign’s “arms.”
For instance, your social media strategy should use the same voice and target the same demographic as your blog.
Imagine if a customer jumped from your humor-inspired blog to your deadly serious social media. That’s a great way to cause serious brand disconnect and confusion.
#2: Target Your Demographics
Once you’ve laid out strategy, it’s time to determine what kind of content you’ll actually start producing.
The first step in this process is determining what demographics you’re trying to target. This obviously depends on your business.
If you’re a plumber in a high-income area, you’re targeting wealthy homeowners or landlords.
Mortgage brokers, on the other hand, could target younger people looking to purchase their first home.
Pick your niche and stick to that demographic. The content you churn out needs to consistently appeal to the same group of people.
You’re trying to build a customer base. People who will reuse and recommend your product to others.
Starting your initial targeting process should consist of creating several high-quality blog posts that appeal to your demographic.
This content should draw in that demographic, and leave them wanting more. Don’t neglect the importance of strong foundation content.
#3: Determine SEO Potential
Each article you produce needs to have the potential to boost your SEO ranking. After all, if no one sees the articles, why did you both writing them?
An in the know marketing strategist finds their demographic, and then determines what that demographic is searching for. Let’s use an example for clarity’s sake.
You’re selling high-end vacuums to wealthy housewives. The content you produce needs to help that group solve problems.
Programs like Google Webmaster Tools can help you identify the specific keyword searches of your demographic.
If housewives are searching, “How to get wine stains out of the carpet,” you could write an article about how vacuums can help.
Title the article, “Using Vacuums to Learn How to Get Wine Stains Out of the Carpet,” or something similar.
Any search of that keyword string could return your helpful article. That boosts your SEO, and also gives your product visibility.
The next time those housewives are vacuum shopping they’ll remember your brand name. That’s your brand recall 101, and you’re officially thinking like a marketing strategist.
#4: Social Sharing
Now that you have high-quality articles that target your demographic and nail down your SEO, it’s time to determine how to get them in front of more people.
The answer, of course, is utilizing social media to take your content marketing to the next level.
Sixty-one percent of Australians use social media, meaning your content could reach more than half the country.
Social media also offers the same demographic targeting that we’ve already touched on.
Facebook especially, lets businesses run advertisements that only appear to a preselected demographic.
Their advertising feature can get your content in front of very specific target demographics.
What’s more, research shows that 59 percent of people are likely to trust your brand if it’s on social media.
Not only will social media push your content to more readers, but also increase brand trust.
Your content is out there, and it’s doing great. Social media has your brand awareness booming, and people are coming back to your blog like wildfire.
Life is good. It couldn’t get any better, right? Well, the successful marketing strategist knows that there’s a well-kept secret most people are just learning about.
Enter the world of influencer marketing, where people with large followings on social media sites, Youtube, and blogs, help sell your brand.
Influencer marketing works through recruiting “influencers” to promote your content on their medium of choice.
It capitalizes on the fact that 68 percent of consumers look to other consumers for product information.
If an influencer says your content is great, consumers are likely to believe them. If you say your content is great, well, obviously you’d say that.
Influencer marketing gets your content out in front of new audiences that are skewed to believe what the influencer is saying.
Simply instruct your influencer to link back to your blog content (or social media content, etc.) and watch the new audience come in droves.
#6: Don’t Ignore Emails
Part of a great content marketing campaign includes email marketing. Yes, you heard that correctly. Boring old email marketing.
A smart marketing strategist knows that email marketing is far from dead. In fact, email is 40 times better at enticing new customers than Facebook or Twitter.
Not too shabby for an “outdated” form of communication.
What’s more, email also saves you money. For every $1 spent, email marketing returns an astounding $38 in ROI.
Start your email marketing campaign by, what else, capturing emails. Create a landing page where customers can sign up with their email for more content.
You can direct people to this page from both your social media, and your influencer content.
The end goal is to build a list of eager customers waiting to receive more content through your emails.
In return, you’ll grab great traffic to your website from the email clickthroughs, and maybe even snag a forward or two.
#7: Visuals Rule
So far we’ve talked exclusively about text-based content. Text content does make up the backbone of your content marketing, but it’s not the entire picture.
A competent marketing strategist is aware of another content type that’s been at the forefront of humanity long before words existed. We’re talking images.
People have used pictures to capture attention since the dawn of civilization. So why would anything differ in the content marketing world?
Take a page from your local caveman and start putting out image content across your social media.
Start with infographics. They’re “liked” and shared across social media three times more than any other content type.
Why, you ask? Images attract people. They give humans something to associate with the information they intake.
People remember 65 percent of information paired with an image, while only 10 percent of “plain” information.
If only for brand recall, you need some images in your content marketing strategy.
#8: Quality is Everything
You could follow every tip on this list, and you’d still fail if your content wasn’t high quality.
Simply put, people demand the best. It all relates back to the current popularity of digital marketing.
The more people learn about content marketing, the more content in your niche will hit the market.
People will gravitate towards the content that’s the highest quality. They don’t have to settle for second best when there are so many options to choose from.
This means content free from spelling errors, poor graphics, etc. If you’re unsure if something makes the grade, it probably doesn’t.
Any marketing strategist will tell you that low-quality content is the quickest way to turn people off to your brand.
The logic goes something like this. If you can’t bother to spell check your blog posts, how can a customer trust that your product or service is of any quality?
Thinking from the consumer standpoint, and it all makes a lot of sense. Anything you attach your brand name to reflects your company.
Small businesses need to cultivate a strong online presence. Digital marketing is the obvious solution, but a marketing strategist knows that content marketing is key.
If you’re ready to take your online presence to the next level, get in contact with us. Our content marketing team would love to help.