Ever Wondered How People Choose Their New Dentist? Here’s What Patients Really Want
Did you know that roughly 90% of people use search engines to find local services in their area? It’s safe to assume that also includes potential patients looking to choose their new dentist. But as four out of five practices now have websites, the internet has fast become a ruthless battlefield when it comes to winning new patients online.
So if you’re interested in learning what patients really want from their dentist so that you can stand out from the online crowd, here’s a sneaky peek at some influential factors that patients consider when it comes to finding a new dentist.
Spoiler alert: it has much to do with maintaining a solid online presence…
Patients want: to find you online
When someone is searching for a new dentist in their area, the chances are they’ll ask Google first. You want your website to be found during this search – so ideally you need to be sitting pretty in the top position or at least within the first page of results.
Without a website, the chances of your practice showing up are low to non-existent and even if you do have one, It needs to be properly optimised to make sure that it’s ranking well. You want potentially new patients clicking through to your site – not through to your local competitors.
But wait, it doesn’t stop there…
Once they’ve clicked through to your website, you’ve now got approximately 2.6 seconds to make a great first impression (no pressure!). To do this, you’ll need an eye-catching website that quickly grabs their attention – otherwise you run the risk of them hitting the back button and heading your competitor’s way. Our advice? Make sure your website is attractive, mobile-friendly, easy to navigate, and loads pages quickly.
Patients want: to read awesome reviews
Another massive factor of how people choose a dentist is what your patient reviews reveal. Did you know that a whopping 70% of people use online comments to weigh up a new dental practice? What’s more they actually view this process to be just as important as checking your professional credentials!
Do you see some room for improvement with your reviews? If you do, it’s time to get proactive about your online image and take steps to make sure that your faithful existing patients know how to sing your praises in the form of online reviews. Here are a few basic ideas on how to get them bragging:
• Have signs in your waiting area requesting reviews
• Ask your patients directly to leave an online review
• Send an e-mail review request after a patient visit
• Deal with negative reviews quickly and thoughtfully
What’s more, not only do you need to make it easy for potential patients to find reviews about your dental practice but you need to make it easy for your patients to leave them too. To do this, simply link your Yelp profile to your website. It’s one of the easiest ways to allow reviews to be seen by patients and also easily created.
Patients want: to see before and after photos
The name of the game is to build trust and create confidence that you can fix their problems. At the end of the day, people don’t want to just hear that your practice is great – they want evidence of your high-quality work. As the saying goes, the proof is in the pudding. And, after all, any dentist worth their salt should be happy to showcase their handy work right?
When done correctly, before and after photos of your most recent work can be a very powerful motivator that works to excite patients and moves them to pick up the phone and make a consultation at your practice. For example, if it’s more dental cosmetic patients you’re hoping to attract, showcasing a few amazing smile makeovers you’ve done would be a clever way to draw these patients in.
But…you must do it right. So whatever you do, don’t post overly graphic or gory photos – the idea here is to win patients, not scare them off 🙂 And always make sure that you have the consent of the person that you’re flaunting on your website.
Marketing made easy with Ace DM – let us help you gain new patients
As you already know, your practice faces more online competition than ever before. The best way to make sure that you stand out from the crowd and get noticed – particularly online – is to have a sturdy marketing strategy in place. Call our team of marketing pro’s here at Ace DM. It’s our job to make sure that when it comes to finding a new dentist, patients will choose your practice over your competitors. We know what patients want from their dentist online so let’s chat more on (02) 8073 8330 .