Kick-start Your Social Media Following Using These 5 Top Tips
For many dentists, social media is unfamiliar territory. This is often because:
• A) They don’t have much spare time because they’re busy running their dental practice and/or…
• B) They just aren’t sure where to start.
But the thing is, despite this – dentists do really need to get onboard with social websites – otherwise they’re ultimately missing out on a very large portion of patient pie. How large? Well, the figures from 2017 show that 2.46 billion people now have at least one social media account – that’s a lot of prospective patients they could potentially be missing out on…
Like it or not, it makes good business sense to join popular social websites such as Twitter, Facebook, and LinkedIn. They can help you build brand awareness, increase sales, and even generate new leads – ones you otherwise might not have been able to reach.
Whatever the reason for not embracing it before, don’t worry because here are 5 quick and easy tips to kick-start your social media account, help you grow followers and widen your reach.
To get started, you need to ensure that you:
Keep the ball rolling
Depending on your goals, your available time and resources, you’ll need to be posting at least 2-3 times per week. The worst thing you can do is sign up, post once or twice, and then leave your account to collect dust – it reflects badly on your practice. Instead, start as you mean to go on.
Make a great, fool-proof plan for maintaining your social content that is manageable. This way you’ll be more likely to stick to it. Start off light while you learn the ropes and then increase your content gradually once you get the hang of it. Of course, if you’re really just not into it, there’s always the option to call in the experts at Ace DM and have our team manage your account and take the pressure off you.
Create awesome content
Would you bother reading the same old generic posts week after week? No, you’d just keep on scrolling. You need to inject some excitement into your posts, keeping them fresh and interesting. Remember, visiting the dentist doesn’t really pump out positive vibes for the majority of people, so find a way to calm nerves and lighten the mood with your content. Use your social platform to clear up any misconceptions about certain treatments and create posts that are fun, using dental quotes, tips, or facts.
Get your staff involved
Make it a team project! Having your staff on board and motivated to help accelerate your following is a great idea. More than likely, a few of your employees will already be active on social websites, so ask your staff to invite their contacts to follow your page. Working together to build your online presence will not only boost team morale but your social following too.
This might be a no-brainer, but it’s a great idea to include your Twitter and Facebook handle (the name of your page) on your office stationery, as well as on appointment or business cards that you hand out to your patients. Not only does it look pretty swanky but more importantly, it reminds people to look you up and check you out.
#hashtag like a pro
If you’re a total social media novice, you might be wondering what hashtags are. In short, it’s a word or phrase that when preceded by a # symbol becomes a searchable link. Hashtags are a top way to increase exposure by expanding your content reach. You can either use generic hashtags such as #oralhealth or start a branded one with your practice name. Whatever hashtags you use, keep them short and simple to spell so they’re more memorable. Finally, remember to go easy on your hashtagging, we know it’s easy to get carried away but your goal is to be succinct, not spammy.
That’s enough dental marketing secrets for one day! To learn more tips and tricks on how to kick-start your social media account or for help with any other kind of dental marketing, drop us a line on (02) 8073 8330 . We’d love to hear from you.